Blogs
Behavioural change
Our take on contact centre change: trends that matter, behavioural insights in plain English, practical tools to apply, and field notes on what works, what doesn’t, and why.

What the ‘Life. Be In It.’ campaign can teach you about large-scale behaviour change
The Life. Be In It. campaign shows how clear purpose, simple actions and repeated practice can shift behaviour. This article connects those lessons to behavioural coaching and explains how ACDC supports focused, practical behaviour change.
Bespoke behavioural frameworks: turn strategy into action
A behavioural framework helps turn strategy and expectations into actions people can see, hear and practise. This article explores how micro-behaviours, coaching rhythms and goal quality help leaders embed change and connect behaviours to measurable outcomes.
Behavioural change that sticks because progress is visible
Progress builds momentum when people can see what is changing. This article explores how micro-behaviours, ACDC coaching, weekly rhythms and behavioural data help contact centre leaders make improvement visible and connect practice to measurable outcomes.
Coaching mindset: when to coach it and how to make it stick
Some performance gaps are mindset gaps, not skill gaps. This article explores how leaders can spot mindset barriers, turn beliefs into micro-behaviours and use ACDC coaching to support behaviour change on real calls.
Behavioural change that sticks: use the Seinfeld strategy at scale
The Seinfeld strategy turns consistency into something people can see. This article explores how daily micro-behaviour practice, ACDC coaching, chain tracking and weekly operating rhythms help contact centre leaders build momentum and connect small actions to measurable outcomes.
The Progress Principle
The Progress Principle shows why small, meaningful steps can help build motivation, reduce procrastination and support goal achievement. This article looks at how incremental progress and the Seinfeld Strategy can turn bigger goals into consistent daily action.
The Seinfeld Strategy: beat procrastination
The Seinfeld Strategy helps beat procrastination by turning consistency into a visible daily habit. This article explains how “don’t break the chain” works and why small, repeatable actions can build momentum over time.
Practice makes perfect, but is all practice created equal?
Not all practice builds skill equally. This article explains how deliberate practice uses challenge, repetition and feedback to help people improve specific behaviours and build capability over time.
Change management consulting that leaders can run every week
Change becomes easier to sustain when leaders can see what to coach, practise and verify each week. This article explores how micro-behaviours, ACDC coaching, operating rhythms and evidence help connect daily actions to measurable outcomes.
Did something here connect with a challenge you’re working through?
The next step is to look at how the ideas translate into day-to-day practice. Talk with a consultant about your situation or book a demo to see the platform in action.