Improving visibility at Bankwest

YakTrak gave Bankwest real-time visibility into coaching, customer conversations, and conduct risk — helping leaders strengthen support, improve performance, and make coaching evidence easy to retrieve.

Making quality repeatable: how coaching created a consistent customer experience at a big 4 bank

YakTrak helped a Big 4 bank improve coaching consistency across large contact centre teams — reducing handle time, lowering repeat calls, lifting engagement, and strengthening leader capability.

The challenge

The bank needed to make a consistent, high-quality customer experience repeatable across all voice interactions while reducing Average Handle Time (AHT) and Repeat Call Rate, lifting engagement, and reinforcing that Team Leaders’ primary role is to coach.

Program design

Core delivery phase ran over 5 months, with embedding and rollout extending across 18 months (including BAU induction support).

Participants

Australia:

378 frontline
27 Team Leaders
7 Leaders of Leaders
4 Executive Leaders

Offshore:

355 frontline
24 Team Leaders
3 Leaders of Leaders
1 Executive Leader

Total learning time

Australia: Leaders 22 hrs; frontline 2 hrs
Offshore: Leaders 26.5 hrs; frontline 6.5 hrs

YakTrak supported leaders and frontline by

Embedding a simplified, signature set of frontline behaviours to drive consistent customer experience
Building leaders’ tactical coaching skills to link coaching to metrics, performance issues and opportunities
Equipping Leaders of Leaders to coach and support Team Leaders to meet operational objectives
Creating coaching visibility and accountability across both frontline and leadership behaviours

The results

AHT down by an average of 17.4 seconds across 10 teams, despite increasing call complexity
Repeat Call Rate reduced from 25% to 19.6% across teams and was on track to reach the 15% target within the following 6 months
Employee engagement increased
Banker attrition reduced by 22% within the first 6 months
Noticeable uplift in coaching capability and consistency, with tactical coaching happening more often and at a higher quality

What this shows

Consistent coaching rhythms and clear behavioural frameworks can rapidly improve customer experience, performance and leader capability across large, distributed contact centres.

Client perspective

“A distinctive feature of the YakTrak (formerly GRIST) program was its seamless integration with contact centre objectives. Leaders and bankers worked collaboratively to ensure that coaching directly contributed to the success of our broader goals. The coaching journey has translated into tangible improvements in key performance metrics.”

Blogs

Behavioural change

Our take on contact centre change: trends that matter, behavioural insights in plain English, practical tools to apply, and field notes on what works, what doesn’t, and why.

Back to all topics

Leadership development

Behavioural change

Coaching mindset: when to coach it and how to make it stick

Mindset shifts land when beliefs turn into visible actions leaders can observe, coach and verify on real calls. This piece helps GM Ops distinguish skill gaps from mindset issues, convert beliefs into micro‑behaviours and embed a rhythm that makes adoption measurable across AHT, FCR, NPS, conversion, retention and compliance.

Change management

Behavioural change

Change management consulting that leaders can run every week

Turn big change plans into weekly practice with micro-behaviours, ACDC coaching and light verification—so leaders can see what’s changing on the floor, prove progress early, and link it to results over time.

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Improving visibility at Bankwest

‍The challenge

Program/Trial design

YakTrak created a solution that:

The results

What this shows

Client perspective

Not sure what your first step looks like?

Making quality repeatable: how coaching created a consistent customer experience at a big 4 bank

The challenge

Program design

Participants

Total learning time

YakTrak supported leaders and frontline by

The results

What this shows

Client perspective

Not sure what your first step looks like?

Blogs

Behavioural change

Coaching mindset: when to coach it and how to make it stick

Change management consulting that leaders can run every week

Did something here connect with a challenge you’re working through?